BFRP Public relations

514.521.8216 / info@bfrp.ca                           
Français
We were always satisfied with Brigitte Filiatrault’s services. – Majid Djoudi, CEO, Boiron Laboratories. Brigitte is very professional and results driven. – Manon Lacourse, Public Affairs and    Development Director, Éditions Protégez-Vous. Brigitte’s work ethic and dedication to her clients is second to none. – Alan Bedingfield, Director of Operations, smak. BFRP offers a fast and courteous service with a high level of professionalism. – Margaret Buchanan, Public Relations Manager,    Quebec, World Vision Canada. We truly appreciate Brigitte’s professionalism and her passion for PR. – Eric Brouillet, President, Vibrant Idéation & Marketing.
About us
Founded in 2004, Brigitte Filiatrault Public Relations is a national company that offers a broad range of public relations and strategic
communications services.

Through the years, Brigitte Filiatrault worked and collaborated with important clients on a national level such as Agropur Division Natrel, Alcon Laboratories, Almond Board of California, Bell Canada, British Airways, Coalition against morbid obesity, Institut de tourisme et d’hôtellerie du Québec, King Pharmaceuticals Canada (EpiPen), Monster.ca, Nacara Cosmétiques, Procter & Gamble, Provigo, Sélection Caseus (Quebec Fine Cheese Competition), XXIe World Energy Council Montreal 2010, World Youth Day and Yellow Pages Group.

Why select Brigitte Filiatrault Public Relations?
  • Because Brigitte specializes in public relations since 20 years.
  • For her highly specialized knowledge of the media, her capacity to fully understand issues as well as her professionalism and discipline that makes her an ideal ally to obtain important media coverage.
  • Because she knows how to develop the best strategies and present them in such angles that will captivate the reporters’ interest and thus make sure to obtain hard-hitting media campaigns in traditional media as well as social media.
  • For her advance level of strategic counsel based on a solid understanding of target publics and media.
  • Because she developed a great network with reporters working in agri-food, health, fashion, humanitarian aid as well as consumers and lifestyle.
  • For the exceptional quality of the work done.
  • For the complete range of services offered.
Services
BFRP offers a broad range of public relations and strategic communications services. The firm calls on associates’ services nationwide that enables her to handle media campaigns and projects across Canada.
Blitz Tool used to elaborate targeted media lists. With more that 25,000 contacts, Blitz Press Club hold the most precise and complete media directory in Canada, with a
daily update.
MRP™ Measurement tool used to evaluate the tone and quality ratings of media coverage. MRP™ allows us to analyze media coverage as well as produce comprehensive and professional reports to show the value of a media
relations campaign.
Here are the main services offered by BFRP:

Communications, Visibility and
Positioning Plans

Crisis Management

Evaluation and Sponsorships Management

Internal Communications

Media Relations

Project Management

Special Events

Spokesperson Media Training

Spokespersons Recruitment

Strategic Counsel and Planning

Translation

Writing, Proofreading

Clients
Here is a list of some clients who regularly rely on BFRP for their business communications.
  • Armaco (1993)

    Communications plan and corporate presentation translation, Armaco is a company of Reinforcing steel and wire mesh installation and supplies.

    We are very happy to have trusted Brigitte Filiatrault for all our public relations projects and translation. We were impressed by her professionalism, always on deadline and the quality of her work. Thanks for everything!

    - Louise Desgagnés, Vice-President – Operations, Armaco (1993) Inc.

  • Brandspark International

    Annual media relations for the announcement of the winners of the Best New Products Awards of the annual BrandSpark study, an international independent market research and brand strategy firm.

  • E&J Gallo Winery

    Ongoing media relations for the launch of new wines in the Quebec market, E&J Gallo Winery is the leader in the wine industry and a leading provider of California wines in select markets outside the U.S.

  • Éditions Protégez-Vous

    Media relations surrounding the media launch of reference guides of Collection Protégez-Vous. Protégez-Vous is a non for profit organization with its mission being to help citizens to make an opinion on goods, services and issues
    related to consumption.

    Brigitte is very professional and results driven. She can also put the spokespersons at ease.

    - Manon Lacourse, Public Affairs and Development Director, Éditions Protégez-Vous

  • Boiron Laboratories

    Strategic counsel and ongoing media relations to announce Boiron’s partnership with Montreal Canadiens and visibility for its flagship products, Boiron Laboratories is the world leader in homeopathy.

    Brigitte Filiatrault worked on various public relations projects for Boiron Laboratories and we were always satisfied with her services. We were able to showcase our products and obtain great media coverage because of her work.

    - Majid Djoudi, CEO, Boiron Laboratories

  • Movember

    Media relations and strategic counsel for the Movember campaign in Quebec, an annual, month-long celebration of the moustache, highlighting men’s health issues - specifically prostate cancer. Movember aims to forever change the face of men’s health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer.

    Movember is a grassroots movement with Mo Bros and Mo Sistas taking up the charge all over the country. One of the largest contingents resides in Quebec and Brigitte Filiatrault’s work has been and still is a fundamental part of effectively communicating the stories of our grassroots movement to media there.

    - Adam Garone, CEO and Co-Founder, Movember

  • Proactif Fitness

    Strategic counsel, sponsorships plan, annual public relations plan for Quebec, Proactif Fitness is a firm specializing in personalized physical fitness training, nutritional monitoring, sports therapy, postural rehabilitation as well as
    fitness camps.

    I met Brigitte Filiatrault in March 2011. During our first conversations, Brigitte struck me with the passion she had for her work as a public relations expert. Also, because of her charisma and professional achievements, she impressed me. I didn’t think twice to hire her to bring Proactif Fitness to a higher level of visibility over the next year. I can say that in just a few weeks, Proactif Fitness was once again in the media. Many new business relationships were created and the best is yet to come. The future seems very promising!

    - Francine Savard, President Founder, Sports Therapist, Naturotherapist, Fitness International Coach and Speaker, Proactif Fitness

  • Roam Mobility

    Translation of Web site, products fact sheets and users guides as well as media relations surrounding the launch in Canada of a brand new service for Canadians traveling to the US. Roam Mobility provides global roaming solution for voice, data and SMS that works with any GSM network in the world.

  • smak

    Strategic counsel and media relations for Movember Canada for Prostate Cancer Canada, smak is Canada's largest truly integrated media agency. smak's in-house media services include sophisticated experiential marketing, media planning, media negotiation and public relations.

    Brigitte’s results driven work ethic and dedication to her clients is second to none. I look forward to continue collaborating with Brigitte.

    - Alan Bedingfield, Director of Operations, smak

  • Vibrant Idéation & Marketing
    (Merck, National Bank)

    Ongoing national media relations to position the enterprise in the media in Canada and support to marketing campaigns and public relations for its clients, Vibrant Idéation & Marketing is a national firm that specializes in ideation, sales performance and experiential marketing.

    In the development of our experiential campaigns, it is always important to include a public relations strategy. Brigitte is our strategic advisor for PR. We truly appreciate her professionalism and her passion for public relations. She is a specialist with great accessibility for her clients and have an understanding for provincial and national angles. We enthrust her with our mandates. I strongly recommend Brigitte.

    - Éric Brouillet, President, Vibrant Idéation & Marketing

  • World Vision Canada

    Strategic counsel and media relations for Quebec when humanitarian crisis occur to announce World Vision’s work and support. World Vision is an international solidarity organization dedicated to overcoming all forms of poverty
    and injustice.

    Brigitte Filiatrault Public Relations offers a fast and courteous service with a high level of professionalism. Brigitte's contacts in media make her a great person to work with for campaigns and events.

    - Margaret Buchanan, Public Relations Manager, Quebec, World Vision Canada

Team
Brigitte Filiatrault President and Public Relations Specialist

Brigitte Filiatrault managed the Montreal office of Porter Novelli Canada Public Relations firm for three years, preceded by 10 years at NATIONAL Public Relations and nearly one year at Birks as Director of Public Relations and Special Events. She works in the Public Relations Industry since nearly 20 years. Brigitte is a creative, dynamic bilingual administrator; known to put forward her creativity, leadership, ability to analyse, quick to determine the issues and opportunities and a team worker.


Brigitte has an extensive background in planning, organizing and conducting special events, projects and media relations; exceptional organizational skills and strong dedication to details and customer service; making her the ideal partner in helping her clients reaching their goals; the skills necessary to write any type of document; an excellent understanding of issues and an ability to anticipate them; a capacity for listening that is essential to provide a quality product, and an advance level of strategic counsel based on a solid understanding of target publics and media.

Associates BFRP works regularly in concert with associates based in Toronto and Vancouver that enables her to work on projects nationwide.
Toronto Saskia Brussaard, President, Crave Public Relations

Saskia Brussaard is a senior public relations and marketing consultant who specializes in food, health and lifestyle. Saskia's services include strategy and planning, media relations, writing, spokesperson recruitment, media training, and events.

Vancouver smak

smak is Canada's largest truly integrated media agency. smak's in-house media services include sophisticated experiential marketing, media planning, media negotiation and public relations.

Press room
BFRP makes sure her clients and her own firm are regularly in the news by sending regularly news releases to the marketing press. Here are news releases sent about BFRP
Public Relations.
Contact us
* Mandatory
Brigitte Filiatrault President and Public Relations Specialist
4317 Boyer Street
Montreal, Quebec H2J 3C8
Telephone: 514.521.8216
Mobile: 514.702.2744
Fax: 514.521.8216
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